Cloud 9 - Frozen in the clouds.

Finalist (Media) - 2013 Cannes International Festival of Creativity
Gold (Branded Content) - 2013 FAB Awards
Gold (Cyber) - 2013 FAB Awards
Grand Prix (Cyber) - 2013 FAB Awards
Finalist (Promo and Activation) - 2013 Spikes Asia

We had to launch Bulla Dairy's new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Our idea was to send personalised tubs of Cloud 9 - 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia's top food bloggers.