This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.
Doritos and Dew will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew.
After the spot airs on Super Bowl Sunday, a Snapchat filter will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. On the Doritos side, when the user raps, fireballs will fly out of their mouth, and their hair will ignite. On the Dew side, when the user raps, icy air will come out of their mouth, and their hair and face will freeze over.
After game day, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.