Honest Beauty - #LetsBeHonest

Let’s be honest.

The world doesn’t need another beauty brand telling us how to be beautiful. So Honest Beauty, Jessica Alba’s new cosmetic's company, wanted to do things differently. Where other brands were telling women what is beautiful, we asked women to tell us.

This online film became an open invitation for women to share their own honest looks inside the #LetsBeHonest Lookbook: The world’s first crowd sourced lookbook inspired by real women and the honest reasons we wear makeup in the first place.