Wipe Off 5

Bronze (Promo and Activation) - 2014 Cannes International Festival of Creativity
Finalists (Branded Content) - 2014 Cannes International Festival of Creativity

Speeding drivers are the biggest killers on our road. Driving over the limit by just 5 kmph doubles your risk of crashing. We needed drivers to slow down and Wipe off 5.

The Australian Football League and Transport Accident Commission have banded together to remove the 5s painted on the 50 metre arc of Australia's AFL grounds as they throw support behind a campaign to save lives on Victorian roads. For the first time ever, the 5 on the 50 metre arc will be removed at every AFL match this weekend to raise awareness of the TAC's Wipe off 5 message. This is the first time the AFL has altered their on-ground markings.